2. The term “cyberkalnization” refers to the division in the World Wide Web into subgroups. People now can subscribe to only receive the specialized news that they like to hear about, and exclude everything else from getting to them. With automatically updated feeds, people are avoiding having any serendipitous encounters that might infiltrate their thoughts on what they are already use to. I am also somewhat guilty of this myself. I follow only those with opinions that I already have myself on Twitter. I know personally of people who receive Yahoo news feeds that focus only on entertainment news or sports news because they aren’t concerned with any other news. In a way, this specifically engineered filtering is beneficial for you if you only want what you’re use to. It bypasses all the extra news so that you don’t have to sift through it yourself.
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5. The idea of an audience is described as archaic because we live in a time when the audience’s opinion doesn’t seem to matter. In a 2005 issue of Wired magazine the information we are given is described as “an endless, recombinant, and fundamentally social process generated by countless hours of creative product.” What the audience is receiving is a “mash up” of the same ideas from years worth of fandom that are just repackaged. Our online media is a culture of reaction from other thoughts without any new actions of our own. Most online responses are driven by the sphere of old media.
Wednesday, April 21, 2010
Text without Context Response
1. This society has become accustomed to instantaneous answers which is shown with the growing popularity of Twitter and YouTube. These fairly new media bring in audiences because they are more willing to cut to the chase with their content. People now prefer to tune into information that is immediately available, rather than something that is analyzed, and carefully thought out. For example, instead of reading an entire news story a person is now more likely to look for a sound clip, sound bite, or short blurb. This makes it harder for individuals to develop an opinion on their own. When watching a play or movie, people will text or tweet, and they won’t give the show a chance to win them over. This pre-judging then enters the cyber world for others to adopt as their own opinions. Even scholars are guilty of falling prey to this simplified way of researching. Instead of sifting through stacks of literature, they might only search online.
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