"The Rock Jocks" Response

1.) Some factors within the radio industry itself that led to rising FM radio came from both the DJs and the changing society around them. The DJs were able to play, essentially, whatever they wanted and because there was so many societal movements taking place at once, their format reflected that. The news programs on the radio as well as the music had a progressive format and was able to get people rallied up and encourage them to get involved in whatever movement was being broadcasted. Corporations believed that they needed to start taking over because they couldn’t afford to take any chances. Eventually radio station owners tried to “polish up” the content (Ie: forcing them to wear ties to work, banning certain programming) but a strike followed. FM radio remained having the freedom that strict AM radio doesn’t allow.

2.) The growth of rock FM can be greatly attributed to the social changes and events of the late 60’s-mid 70’s period. Some of the movements included ecology, civil rights, women’s rights, and anti-war protests. The music played on rock FM appealed to a lot of the younger generation who were looking for an alternative music choice to fit their alternative lifestyle. Many lived a hippie-styled life, and were big fans of this progressive music that was not tightly controlled like AM radio.

3.) New York started off one change with FM radio by creating the first rock station that played “Wild Thing” by The Troggs. Rock proceeded to be a major music genre during upcoming years. Along with that, DJs were using their shows to tackle controversial topics and help bring people together so that they could understand that they are not alone in their ideas. Another thing that FM radio started was a woman being on the air. The first female radio personality was Allison Steele, who had a unique and sultry voice. Now female DJs have an increased voice in that industry.

4.) In the early years of radio economic support came from the listeners who felt strongly about the social change that FM radio was pushing for. FM radio was extremely popular, and so eventually cars were made with that radio frequency already installed. The listenership is what made the radio so successful.