Theme 2: Meyrowitz and the evolution of technology

Joshua Meyrowitz discusses the separation of social space from physical place with some of his theories about electronic media’s influence on society. What this means is that before electronic media, there existed a time when a physical place was what you needed in order to socialize. There was no Internet or cyber, instantaneous communication, and even once there was, it was never to the overly specific degree that it is now. To communicate, you did so through actual physical channels such as roads and railroads. Things then moved onto telegraphs, telephones, and radios. Now communication is simply a click or a touch away. There has been a creation of something known as “social space,” where interaction is no longer physical. For a person to experience an event, it does not need to be “live” anymore.

The same can be said for getting to know a person. There are now non-visible networks online that can essentially choose your friends for you based on common interests, and even allow you to stay in close contact with them electronically. New kinds of relationships are built that way. When unifying technology first emerged like with the creation of the radio, the listener was an active participant and though miles apart from the others listening, they still had a common bond. Mary Dyck, as described in “The Radio Diary of Mary Dyck” grew attached to her radio and it began to function as both a companion and connector to the outside world.

As time went on, this interconnectivity with the radio flourished even more for the general public with emerging new media and different
types of social networks. This is when para-social relationships were formed, meaning, relationships that are mediated but still resemble face-to-face interaction because of the medium through which they travel. The viewers begin to believe that they “know” the other people on the end of the information spectrum, similar to the way an audience might feel they know the character of a movie so well.

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To thank for this, we have examples of ambient awareness such as Twitter and Facebook, where your friends and followers are your personal audience. Because of Twitter’s streaming of meaningless updates and Facebook’s perfectly engineered stalking mechanisms, they are able to pick up on the feelings, habits, and mood changes of all of their friends without exerting the physical energy. This makes it easier for them to develop relationships with the person because, in a sense, Facebook is doing it for them. The same can be applied to instant messaging – it’s automatic responses, which can further relationships and paint a picture of the person you’re speaking to on the other end. Now that Facebook has found a way to combine IMing with their site, the para-social interactions are enhanced and showing how much socializing is evolving.